next-level brand & digital agency

creative thinking

CREATIVE THINKING

Specific thought processes, sometimes called Divergent Thinking, designed to create the optimal state of mind for generating new ideas.

To deliberately think in ways that improve the likelihood of new thoughts occurring, maximizing the ability for the brain to innovate.

The process of exploring multiple avenues of actions or thought. A series of mental actions which produce changes and thought development.

less than 10

LESS THAN 10

Our Less Than Ten (<10) Methodology was forged from a passion for effective solutions, beautiful design and a pursuit of a more efficient path to success.

Combining Lateral & Creative Thinking with a disciplined approach to discovery, iteration, collaboration and delivery, <10 fuels amazing outcomes -- quickly.

Putting solutions in market efficiently and maximizing business growth and return on investment.

lateral thinking

LATERAL THINKING

Seeking to solve problems by unorthodox or apparently illogical methods.

A set of systematic techniques used for changing concepts and perceptions, and generating new ones.

Exploring multiple possibilities and approaches instead of pursuing a single approach.

'Fly is a Next-Level, Full-Service Brand & Digital Agency
(Translation: if your branding or digital execution is currently grounded, we'll help you soar.)
EXPERTISE

At 'Fly, we don’t just build web sites or manage digital campaigns. We develop winning strategies based upon gaining a deep understanding of your business objectives, your current positioning, and growth opportunities within the marketplace.

Data, research and consumer insights lead our methodology and inform beautiful, intuitive experiences.

WHY WE DO IT & WHY YOU NEED US...

This is our passion. Whether you're a startup or a 100 year old business looking for a refresh, we treat every project as our own. Sinking our teeth into ... TELL ME MORE

This is our passion. Whether you're a startup or a 100 year old business looking for a refresh, we treat every project as our own. Sinking our teeth into brand strategy, digging deep in to consumer insights, determining your target market's proverbial hot buttons, or analyzing data to take the next step - it's all in a day's work around here. We love it. And our commitment to the cause, and to you as our business partner, is why we are different. All that said, when it comes down to why you should work with us the answer is simple - innate thoughtfulness, better end results, and we're really fun people to do business with. Trust us (or just ask our clients).

OUR 'LESS THAN 10' METHODOLOGY

Around here we subscribe to a proprietary way of doing business we’ve coined " < 10 ". Its roots are in our collective decades of experience watching agency processes and results that just weren’t good enough. We knew it could be significantly improved with the right ingredients and proper discipline. LEARN < 10

Around here we subscribe to a proprietary way of doing business we’ve coined " < 10 ". Its roots are in our collective decades of experience watching agency processes and results that just weren’t good enough. We knew it could be significantly improved with the right ingredients and proper discipline. So one evening in downtown Chicago, we gave birth to our way of doing business.

< 10 is a method and mindset that leads us to quickly uncovering your Values, Purpose and Place in the world. From that foundation, our process shifts to crafting a winning strategy based on your business objectives, the marketplace and lots of data (that we’ll handle).

Sound complex? It’s not. We simplified it all, taking one step at a time to ensure we're making clear & concise decisions with your core values as our north star. < 10 allows us to be a boutique firm that is flexible and nimble, yet always focused. And downright effective, dammit.

EXECUTION

Building
the brand
story

Brand positioning

Logo/Identity

Content Strategy

Producing
the right
pieces

Digital Design

Interactive UX

Video & Animation

getting
the message
out

Paid Advertising

Social Media

Search Engine Optimization

PORTFOLIO SAMPLES

From concept to grand opening, the stylists behind Chicago’s hottest new boutique salon, Appointment Only, had a plan. The vision was a salon slightly off the beaten path, in every way, with style & services that warranted extra attention and experience as warm & inspiring as the personalities behind it.

Creating this digital experience required attention be paid to every last cut & color detail imaginable. Hand in hand with the minds behind the business, we created an “everywhere experience” to get Appt-Only off the ground and growing in style.

The fast casual dining category is highly competitive and noisy. To stand out you first need to have delicious product – check! But that alone isn’t enough. Mezza needed to look and feel like socially responsible creators of amazing, healthy fare.

From strategic planning to striking photography. From a loyalty program overhaul to execution of an always-on social presence. Our partnership has produced a recipe truly greater than the sum of its ingredients.

Who doesn’t love pets, right? We sure do. Purpose-driven at its inception, the folks at Bentley’s Corner Barkery came to us to build an e-commerce website. But what began as a simple ask quickly turned into something much more beautiful, and a powerful driver of business growth.

We carved out an ownable position and developed a brand story and book that touched all parts of the business, online and off. A modern, organic feel was established and what was once a group of stores and a dated website re-emerged as a modern, integrated brand.

EMT Innovations has been creating cutting edge home technology experiences for a long time. From design to installation and beyond. But communicating their vast experience and the endless possibilities they create is a difficult story to tell without losing the audience(s).

To serve a vast range of client and prospect needs, we set out to strike the right balance of elegance and execution, design and utility. A user experience that awakens the imagination of some, while quickly providing critical information to all visitors. Well, the wiring worked and all systems are go.

Being a placement firm, of any discipline, has its challenges. But add in the complexities inherent in work within Information Security, and Redbud was a client who needed to stand out by actively communicating a clear POV to realize its potential.

Research, interviews and intel gathering led us to the promised land. An elegant yet intuitive website that communicates value to two audiences at once, while establishing the authority (real and SEO) their prospects demand and the folks at Redbud have earned – and since parlayed.

Graham Elliot is an international celebrity chef and culinary visionary. So when he and his team came to us to build a web presence for their Graham Elliot Bistro concept (as we did for Graham Elliot and Grahamwich), of course we couldn’t wait to dig in.

The digital experience needed to be super easy to use, have amazing visual representations of their dishes and have enough flair to be interesting… without being over the top. A delicate balance of elements and a challenge we had a blast working on. What we served up together got rave reviews.

GET IN TOUCH

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